Here’s what you need to know about different real estate team models.
Today, I’m here to clarify the differences between a team, a brokerage, and a new concept called a “teamerage.” If you were to ask 15 real estate leaders about the distinction between a team and a brokerage, you would likely receive 15 different responses. Each has its own benefits and levels of service, which can make things quite blurry. Over the years, the lines between teams and brokerages have become more shaded.
In my opinion, the key factor in determining whether you should structure your business as a team or a brokerage is a simple question: Who is your primary focus and priority? If you wake up every day with the goal of finding and working with buyers, sellers, and the general consumer, then you should use a real estate team. On the other hand, if your main objective is to find and provide value to real estate agents, then you are more aligned with a real estate brokerage.
“Identify your clients and what you want to offer them.”
The confusing part for some may be the new model of a teamerage. In this model, the focus is both attracting real estate agents and generating leads for actual buyers and sellers that the teamerage can assist. It seeks to provide value to agents while also concentrating on lead generation.
To navigate these blurred lines and categorize yourself, it all comes down to identifying your client and determining who you aim to benefit when you wake up in the morning. What are your goals, and who are you targeting? Keep in mind that other agents and real estate leaders may offer different perspectives.
As always, if you have questions about this topic or anything else, please call or email me. I look forward to hearing from you!
